The House of Peroni returns to Brick Lane

House of Peroni
Just before my op, I hot-footed it over to Brick Lane in East London, to visit the immersive and multi-sensory The House of Peroni, entitled ‘Vita all’Interno’ – meaning ‘a life lived inside’. This month-long residency is a celebration of the Italian home – think food, beer, cocktails, laundry, art, nonnas, cake, music and pasta….
…And I was hooked at my (incredibly enthusiastic) Italian hello…I was welcomed by a series of passionate and alluring ‘nonna’s’ who run the home – as will you be.

The House of Peroni entrance
The House of Peroni entrance

The House of Peroni
The experience, curated by Gingerline’s creative founder, Suz Mountfort, and immersive storytellers, Reuben Feels begins in the heart of the home – the kitchen, eating area and pantry

House of Peroni
Guests enter the warm bustling kitchen and are greeted by delightful smells and a never ending dining table

House of Peroni
House of Peroni
House of Peroni
House of Peroni
House of Peroni
There are different corners, nooks and spaces to hole up and relax in, which all invite you to make yourself at home, enjoy the atmosphere and the range of Peroni Nastro Azzurro infused drinks created by award-winning mixologist at The Langham Hotel, Simone Caporale, and delicious Michelin-starred food – all inspired by the Italian home.
House of Peroni
Bringing the outside inside…Francesca Signori’s beautiful Autumnal leaves installation is stunning

House of Peroni
House of Peroni
The wonderful airy laundry room inspired by Italian couture…

House of Peroni
I’d have brought my washing had I known…

House of Peroni
House of Peroni
Joan of Arctic Wedge boots by Sorel

House of Peroni
House of Peroni
All of us are able to curate our very own personal experience by obtaining keys which will, quite literally, unlock doors to secret rooms and experiences hidden within the event – revealing a new world where nothing is quite as it seems…
House of Peroni
Il sogno – the dream: Upon unlocking the bedroom, visitors will be able to enjoy Rhea Thierstein’s surreal interpretation of a dream and taste a Peroni Nastro Azzurro infusion created by Simone Caporale

House of Peroni
House of Peroni
House of Peroni
L’armadio – the wardrobe: Purchasing an additional key enables visitors to continue their journey through the mythical wardrobe where they can try on extravagant paper accessories created by resident paper artist Francesca Signori and capture their experience with their friends and keep forever

House of Peroni
House of Peroni
House of Peroni
Il salottino – the snug: In the final key experience, guests are able to relax and unwind in the sumptuous snug area, and reflect on their experience before creating their own infusion, guided by their own mixologist maestro

House of Peroni
Peeking through the keyhole into the snug…

At the centre of The House of Peroni Residency is a six course private dining experience created by Michelin-starred Sicilian chef Accursio Craparo, which you can book at www.houseofperoni.com.
House of Peroni
The private dining experience… with a few surprises thrown in too…

House of Peroni
The menu…

House of Peroni
House of Peroni
It’s a gorgeous, exciting and sensory experience… and it’s completely free to enter.
Maybe I’ll see you there?
Poppy Loves - a London Lifestyle Blog
 
The House of Peroni is open until 25th November at 152 Brick Lane E1 6RU
// Written in collaboration with The House of Peroni
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