Entering the fifth door of Mayfair was a little bit like being Alice and entering Wonderland…
Jigsaw on Duke Street is not only full of the MOST gorgeous Jigsaw (*that* iconic British brand that you’ve simply always known about and makes you feel happy when you walk past its warm glowing windows) attire, but it’s also the home to its sister store, The Shop at Bluebird and the best (I think, and I stand by this) coffee on Duke Street.
And cake. Lots and lots of cake.
Duke St. Emporium is a concept store in North Mayfair where style and design meet culture and conversation…. it houses a carefully curated collection of books, art and installations… and most importantly, some of my most favourite clothes – many of which I have been wearing each time I have stepped through each of the twelve doors of Mayfair…
The collections are absolutely stunning – gorgeous cashmeres and wooly knits mixed with luxurious silks and soft cottons… every item is like a Christmas hug, and EVERYTHING looks like the perfect present for someone (me)…
I can’t help but take my time in the Duke Street Emporium.
I find myself walking slower, gliding from rail to rail, enjoying my time in the changing room (they are the perfect size) and then, after making a carefully considered purchase (because for me, Jigsaw items aren’t for a season – they seem to stay with me for years) I take myself to the sun drenched corner where the Fernandez and Wells cafe sits, to drink coffee, eat a sweet treat and watch others diving into the endless rails of beautiful threads and falling in love with the most gorgeous heavy coats, elegant dresses and top notch tailoring – a Jigsaw speciality.
I have a VERY exciting Christmas giveaway for you. Jigsaw are giving away TWELVE £100 JIGSAW GIFT CARDS!
The first twelve people who purchase a drink at the Sheraton Grand London Park Lane and post a picture of their drink on instagram, with the hashtag #12doorsofmayfair, will receive one of these magic Jigsaw gift cards. And don’t forget to say the magic password to the barman at the bar in the Palm Court of the hotel – “Twelve Doors of Mayfair”!
Quick quick quick, pop down there immediately! Their Christmas decorations are up (STUNNING), the champagne is flowing (perfect pre-shopping celebratory tipple?) and your Jigsaw card is just waiting for you to claim it…
We’re nearly half way through my real life advent calendar… door six will be opening tomorrow, and I’ll be having a good ol’ knees up.
Care to join me?
55 Duke Street, Mayfair, W1K 5NR