Royal Apothic arrives at Anthropologie
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When I received Anthropolgie’s invitation to the opening of a special apothecary shop in their King’s Road branch, I did a little dance. Not just because they were launching their new Royal Apothic scent, ‘Antiquarius Petals’… but because they were going to be serving ‘flower-infused cocktails’.
See? A dance was warranted.
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Anthropologie have whisked the delectable LA based perfumier Royal Apothic over the pond to London, to celebrate the 100th anniversary of the renowned HRH Chelsea Flower Show. Lucky us. To mark this incredibly special occasion, Royal Apothic have cleverly created a bespoke scent for Anthropogie, inspired by the stunning English gardens and stately homes of this world famous flower show, which leaves you smelling heavenly, like a fresh Chelsea Summer’s day.
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The scent is beautifully light, feminine and pretty. It infuses top notes (ding!) of blackberry and citrus tones (love perfume lingo) of grapefruit, manderin and tangerine, mid notes of jasmine, orange blossom, violet and rose and base notes (dong!) of patchouli, eucalyptus, sandalwood, exotic musk and vanilla. It is utterly delicious, so if someone starts licking your neck on the bus, you’ll know why.
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The founder and nose behind Royal Apothic belongs to one, very enthusiastic Sean O’Mara, who was at the event in pink trousers (we were destined to be friends) and full of beans and scent advice for all who attended. I chatted to him about perfume loyalty, (hands up whose granny wore Yardley) and he explained to me how things have changed, while showing me his range of layering roll-on extract scents. “You now can wear a fragrance which represents how you feel!” he gushed with enormous passion. “It’s fine to mix it up!” I wanted to whoop and high five him at this point, but I was clutching too many bottles.. and also I thought I might scare Rufus, (who also had a corsage).
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The event was stunning, with aspirational cocktails flying by on silver trays, the amazing Flower Appreciation Society satisfying your every floral whim (the queue for corsages and head bands was practically out the door) and the store was shimmering and brimming with exquisite product, showcased and presented in that understated glamorous way, that only Anthropologie seems to know how to do.
Royal Apothic products are being sold in the pop-up gallery space in the store, which has been styled to look like an old fashioned apothecary. It is bursting with lotions, potions and fragrances, all in charming vintage/retro packaging and all with rather nifty price points.
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Royal Apothic have taken up residence at Anthropologie only until the 30th June, so don’t leave it too long – jump off the tube at Sloane Square and follow your nose…
Royal Apothic at The Gallery, Anthropologie
139 King’s Road, SW3 4PW
16th May – 30th June 2013
Nikki
that looks like So much fun, lucky you (again:)