SS14 previews: Warehouse

‘I must be in the wrong place..’ thought I, as I stumbled through the doors of a very cool lofty space. This can’t be right. “I am here for Warehouse?” I said in a confused manner to someone very cool with very cool hair, very cool tights and very cool shoes. 

I’m NOT here for this amazing looking collection, that’s stacked with colour, stunning bold prints and patterns, nifty tailoring, is dripping in detail and has a gorgeously vintage-luxe feel to boot… WHERE’S WAREHOUSE?

It appears I was in the right place after all… so I had a glass of something very lovely, rearranged my brain and wandered around the un-Warehouse collections that were actually Warehouse, so really, they were very Warehouse indeed. The collections were, in fact, the most Warehousey that they could possibly be. Are you still with me?

Colours and prints ranged from photographic acid colours and fluro brights to soft baby blues, pastels and whites..



The ‘Bamako’ collection was stacked with oodles of retro 50’s glamour and geo-print dresses and co ordinated sets, while ‘Poetic Garden’ pieces were in soft, saturated pastels on chiffons, laces and sheer organza…

I saw neoprene (love neoprene – it looks tailored and structured and needs NO IRONING) mesh, organza and crepe (not the pancakes) in the ‘Precision’ collection, which is very sharp and angular… and plenty of chambray, ditsy prints, embroidery and white cotton in the New-Yorky-chic-young-gal-about-town collection.

The accessories were a bit marvellous too…

Bell skirts, metallic laces, polka dots, cutwork, denims, supersize pockets, playsuits, huge pleat shorts and jump suits… they appear to have it all…