Category Archives: Poppy Loves

My knitwear edit for my mum and her friends

I was recently chatting to my mum about shopping online for clothes and she highlighted to me how she just didn’t find it enjoyable or particularly easy. My mum is cool. She has a young soul and outlook. She’s bouncy and vivacious and funny and cheeky and in her late 60s… yet when I started browsing, trying to find shops online, where I felt she was represented, was really bloody difficult.

All the clothes are worn by younger women in the pictures and I’m certain this immediately creates a block for many women who don’t see themselves reflected in any way in the collections.

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