It feels sometimes, that there’s a new gadget appearing in the shops, every ten seconds. New TVs, new phones, new music systems, new cameras… and with every new launch comes more buttons, more features, more everything… I find it all a bit bamboozling.
Especially the phone market. Every smart phone now has a camera – some better than others, but most do pretty much the same thing. Until now. Which is why I’m excited. And why I’m writing this piece. The Kodak Ektra is a camera FIRST smartphone. And by this I mean that although it is very much a phone, the design, thought, care and love has been poured into the Ektra to ensure that the emphasis is on the (very special) camera and it is, without a doubt, the main event.
I like to think of it as a camera, with a built in phone.
I grew up with Kodak and the brand is very much cemented in the deepest most nostalgic part of my brain. I remember picking up the yellow envelopes after dropping off my film a few days earlier… heart beating a little quicker – had they come out ok?
Me and nostalgia go together like the princess and the pea. And not in a wishy washy soft focus kind of way, but in the way that makes me feel more connected to things around me. I love simplicity and the realness of things. It’s why I have a record player (I can SEE how it works) it’s why I drove a classic mini for years (cost me a fortune in MOTs but there you are – you couldn’t beat the sound of the doors closing) it’s why I have a butter dish, a teapot, a classic telephone…its why I stripped my house back to its original floorboards, it’s why I used a manual SLR well into the digital age (I was eventually forced into changing when I got burgled) and it’s why I love the Kodak Ektra.
What I also love about the Kodak Ektra Smartphone, is that it doesn’t shout about its spec, but instead, it toots about its functionality. Which speaks volumes (as it’s actually far more impressive than the the iPhone 7 with its 12MP rear camera and 7MP front camera…)
The Ektra has a 21MP Sony sensor with F2.0 aperture on the back and a 13MP front camera – and the fact that it isn’t blasting this from the rooftops just goes to show how quietly confident the Kodak Elves are. They know they’ve designed something for keen photographers, so they can capture exceptional images, whatever the environment, with an incredibly fast smartphone, tuned for the best in image quality and media management. Boom.
All the emphasis in their communication lies with the functionality and I LOVE how they’ve recreated the function wheel, which I used to have on my manual SLR. It’s so familiar and instantly instinctive – it includes modes for landscape, HDR, manual etc… and also includes some newbies for the modern era, e.g. – ‘selfie’, which allows you to easily take close ups with the front camera.
My favourite function is ‘Bokeh’, which gives you that lovely blurry background with an object in the foreground in focus.
All of these effects are built into Kodak’s unique app, on the camera, where there are also an abundance of filters and features for nipping and tucking your photos into shape, much like you might do on apps like Facetune and Snapseed. So you can get rid of spots on a face, telephone wires in a sky, or just tint your pics to perfection, ready to be showcased on Instagram.
The thing I perhaps love the most about this camera phone, is that I can send my pictures off to Kodak, directly from the Ektra, and they will print them and post them back to me.
In a yellow envelope. Just like they used to.
My heart’s racing a little, just thinking about it…
The Kodka Ektra is now available on a monthly contract from Carphone Warehouse and comes with a free stunning leather retro camera case worth £59.99.
This post was shot on my LEICA D-LUX – dinky but dynamic ;)
This post is sponsored by Kodak and all thoughts and opinions are my own.