Fact of the day – more perfume is sold at Heathrow than any other location in the UK.
Isn’t that amazing? I had no idea – there are so many beauty halls and perfume stores around this fair land, it was such a surprise to learn that Heathrow was the ultimate scent destination… but, the more I think about it, the more it makes sense.
Over 2.6 million bottles of perfume are sold at Heathrow every year – that’s around five bottles every minute – and these sales aren’t wishy washy decisions. People are falling in love with scents, and for very different reasons, unveiled in Heathrow’s global fragrance report…
To celebrate, the airport has unveiled a GIANT floral map of the world in Terminal 5, created by the extremely talented florist Larry Walsh, who’s used around 2,000 fresh flowers in his impressive 11ft by 18ft map.
The map showcases the most popular scents by country en vogue right now, and it is absolutely fascinating to understand a little bit more about who is buying the perfume and why they are buying it, based on where they come from or where they are going…
For example, us Brits tend to favour roses, while lavender and orange blossom tantalize the senses in the US and Mexico. Fresh scents including mint and mandarin feature as favourites in India, whilst spicier, oriental scents such as cinnamon and ginger are preferred by those in the UAE. The most popular scents across the globe were revealed to be… (see if you can guess – I’ve popped them at the bottom of this post!) These scents are represented in the map itself – it’s absolutely fabulous.
The olfactory factory sense is said to be the most evocative. A scent will stick in your mind and bring back certain memories… An event, a place, a person. Different perfumes vary in popularity across the world as illustrated by a giant floral map currently on display at @heathrow_airport . Florist @larrywalshe has created this beautiful installation in Terminal 5 live until 24th September #ad
And the reasons we buy perfume are even more fascinating – Heathrow’s new fragrance report also reveals as a nation, Germany are most likely to follow their nose when choosing a new fragrance, while India is all about the brand name, with nearly a quarter of the people asked admitting that they would choose a fragrance based on the designer.
China are the most led by iconic scents and are attracted to them because of their popularity and globally, it seems that Brits are the least likely to be influenced by celebrities, with only two per cent choosing a fragrance based on a celebrity endorsement. (I’m actually rather proud of that).
Scents, for me, are extremely powerful and catapult me to places in my past that I’d forgotten about in a split second… lavender sends me to my grandma’s dressing table, musk reminds me of scurrying around the Body Shop as a teenager with friends (do they still make Dewberry?!) while the smell of mint sends me straight to Jerusalem where I have enjoyed some of the best mint tea of my life with my dear family (hello Lili! I know you’re reading!)
Heathrow’s Fragrance Report is a little window into the hearts, souls and memories of people around the world and I just love it – what a wonderful thing!
The map is absolutely stunning and if you are lucky enough to spot it in Terminal 5 before you jetset off to your luxury destination (if you say it, it will happen) (completely untrue but it’s worth a shot, no?) please do take a photo and tag me in on instagram – I’d love to see it!
And now I’m off to make myself a mint tea just so I can smell it… I feel like being a little closer to some people I haven’t seen in a little while…
As promised, the most popular scents around the world are:
jasmine – 28%
lavender – 27%
rose – 24%
vanilla – 20%
Did you guess correctly?
This post was sponsored by Heathrow Airport and all thoughts and opinions are my own.