Last week all my Christmases came early. Literally.
Christmas previews are in full swing up and down the land and amidst them all was Sainsbury’s, complete with mince pies, glazed ham, baubles and much Xmas cheer…
I won’t be popping up pictures of Christmas trees and sparkles, don’t worry. But what I did want to share with you was their Autumn Winter home and lifestyle ranges, which really took me by surprise… I LOVED it.
I had no idea how design-led everything is at Sainsbury’s – but it really is. There are 14 clever designers beavering away at Sainsbury’s HQ, creating beautiful designs, massively covetable, erm, everything… and the prices are amaze. Truly. None of this is going to break the bank. (Unless you buy it ALL).
Everything really is as gorgeous as it looks – I wanted to take it all home with me.
Instead, I had to make do with the stunning look book, which I drooled over on the train home. (As did the woman next to me, even though she thinks I didn’t see her).
I can’t wait for this all to hit down in store – my eyes are PEELED!